“The Growing Demand for Connected Car Features Globally: A Driver for the Future of Automotive Industry”.

In recent years, the automotive industry has witnessed a significant transformation with the widespread adoption of connected car features across the globe. The integration of advanced technologies into vehicles has not only revolutionized the driving experience but also paved the way for the future of mobility. The growing demand for connected car features can be attributed to a myriad of factors that are reshaping the automotive landscape.

“Factors that is driving the demand for the Connected Car Features among the Consumers.”

One of the key drivers behind the escalating demand for connected car features is the increasing consumer preference for smart and connected vehicles. As technology becomes more ingrained in daily life, consumers are seeking cars that offer seamless connectivity, enhanced safety features, and personalized services. Connected cars provide drivers with real-time navigation, vehicle diagnostics, remote access, and in-car entertainment, thereby elevating the overall driving experience.

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Furthermore, the rising use of electronics and smart features in cars, akin to computers or smartphones, has propelled the demand for connected car technology. Modern vehicles are equipped with a plethora of sensors, cameras, and communication modules that enable them to gather data, communicate with other vehicles and infrastructure, and provide a host of intelligent functionalities. These smart features not only enhance convenience and comfort but also play a crucial role in improving road safety and efficiency.

Moreover, the surge in the demand for passenger vehicles and electric vehicles in global markets has acted as a catalyst for the adoption of connected car features. With the increasing urbanization, changing consumer preferences, and environmental concerns, there is a growing shift towards cleaner and sustainable modes of transportation. Electric vehicles, in particular, are gaining traction due to their superior performance, lower operating costs, and reduced carbon footprint. The integration of connected technologies in electric vehicles adds an extra layer of sophistication and functionality, making them even more appealing to tech-savvy consumers.

“Effect on the Embedded In-Vehicle Infotainment Systems Demand in the Global Markets.”

The demand for embedded in-vehicle infotainment systems has seen a remarkable upsurge owing to the confluence of these factors. In-vehicle infotainment systems serve as the central hub for all connected car features, offering a range of services such as multimedia streaming, internet connectivity, smartphone integration, and voice recognition. These systems not only provide entertainment and convenience to passengers but also serve as a critical interface for navigating through the vehicle's functionalities.

As the automotive industry continues to evolve, the role of connected car features in shaping the future of mobility cannot be overstated. The convergence of advanced technologies, consumer preferences, and market dynamics is driving the development and adoption of connected car solutions on a global scale. Manufacturers, software developers, and service providers are investing heavily in research and development to create innovative and intuitive connected car features that cater to the evolving needs of consumers, which can also be seem from the recent developments that has happened in this space in terms of mergers or partnerships, product launches, and investments such as:

Ford recently announced a partnership with Google to integrate Google's infotainment system, Google Assistant, and Google Maps into its vehicles starting in 2023.

BMW unveiled its next-generation iDrive infotainment system, featuring a curved display, haptic feedback controls, and advanced AI capabilities for a more intuitive user experience.

General Motors introduced the Ultifi infotainment platform, which offers cloud-based services, over-the-air updates, and seamless integration with mobile devices for a connected driving experience.

Mercedes-Benz launched the MBUX Hyper screen, a massive 56-inch curved display that spans the entire dashboard and offers personalized content and intuitive controls for drivers.

Panasonic Automotive unveiled its Cognitive Infotainment Platform, which uses AI and machine learning to provide personalized recommendations, predictive maintenance alerts, and advanced driver assistance features.

Tencent Holdings, a Chinese tech giant, invested in Nio, a leading electric vehicle manufacturer, to collaborate on developing connected car technologies and infotainment solutions for Nio's vehicles.

Rivian, an American electric vehicle startup, partnered with Amazon to integrate Amazon Alexa voice assistant and Amazon Prime services into its electric trucks and SUVs for a seamless connected experience.

LG Electronics announced a strategic partnership with Magna International, a global automotive supplier, to develop advanced infotainment systems and connected car technologies for automakers worldwide.

Qualcomm, a leading provider of semiconductor solutions, unveiled its Snapdragon Automotive Cockpit Platform, designed to power next-generation infotainment systems with 5G connectivity, AI processing, and immersive multimedia experiences.

Bosch, a German engineering, and technology company introduced its Virtual Visor, a transparent LCD visor that uses AI to block out glare and provide a clear view of the road for drivers, enhancing safety and comfort in connected vehicles.

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Conclusion

In conclusion, the growing demand for connected car features globally is a testament to the transformative power of technology in the automotive sector. The integration of smart and connected technologies in vehicles is not only enhancing the driving experience but also redefining the way we interact with cars. As the world moves towards a more connected and automated future, connected cars are set to play a pivotal role in shaping the next generation of transportation. According to the UnivDatos Market Insights Analysis, the growing demand for connected car features and the rising proliferation of electric vehicles which are majorly becoming a software-driven piece of technology will drive the global scenario of the embedded in-vehicle infotainment system and as per their “Global Embedded In-Vehicle Infotainment Market” report, the global market was valued at USD 14.32 billion in 2022, growing at a CAGR of 11.8% during the forecast period from 2023 - 2030 to reach USD 18.32 billion by 2030.