Tom Greene, a seasoned British executive, has been appointed as the CEO of Apple Corps Ltd., the entity responsible for managing The Beatles' extensive creative and business interests. This appointment, effective from September 25, marks a significant milestone, as Greene will be only the third individual to hold this position since the company's inception in 1968. His role will encompass the oversight of The Beatles' expansive catalog, including their recorded music, film, theatrical, and book publishing rights.

Currently, Apple Corps is engaged in a groundbreaking collaboration with Sony Pictures Entertainment and acclaimed filmmaker Sam Mendes. This partnership aims to produce four separate theatrical films, each focusing on a different member of the iconic band. Notably, this project represents the first time that The Beatles—Paul McCartney, Ringo Starr, and the families of John Lennon and George Harrison—have granted full life story and music rights for a scripted film venture.

Greene brings a wealth of experience to his new role. He previously led Pottermore Publishing and Wizarding World Digital, a joint venture between Warner Bros. and Pottermore, where he successfully expanded the Harry Potter fan club to over 50 million members. Currently, he serves as the COO of Blast, an organization that collaborates with major video game developers and publishers to enhance their esports programs. Greene will continue to serve on the board of Pottermore and Blast.

He succeeds Jeff Jones, who announced his departure last fall after 17 years at the helm of Apple Corps.

In a joint statement, Paul McCartney, Ringo Starr, Olivia Harrison, and Sean Ono Lennon expressed their enthusiasm about Greene's appointment: "We are thrilled to welcome Tom Greene as CEO. We have a lot of exciting plans, and Tom’s experience and vision make him the perfect person to join us in making it all happen."

Greene shared his excitement, stating, "It is a huge honor to lead Apple Corps into this new phase of its history. Like so many people around the world, I grew up in a household obsessed with The Beatles and their music. At a time when the world might need more of The Beatles' spirit, there are so many new and innovative ways to bring their unique magic to all generations of fans. I cannot wait to get started."

Apple Corps has a storied history of successful music initiatives, including special edition releases for albums such as "Sgt. Pepper's Lonely Hearts Club Band," "The Beatles (‘White Album’)," "Abbey Road," "Let It Be," and "Revolver." Their 2023 single "Now and Then" topped the UK singles charts and earned the band their latest Grammy win and a Brit Award nomination.

In the realm of film and documentary, Peter Jackson's 2021 "Get Back" redefined modern music documentaries and longform storytelling, winning five Emmy awards. Last year, Apple Corps and Disney+ released "The Beatles '64" by David Tedeschi and Martin Scorsese, along with a restored version of Michael Lindsay-Hogg's "Let It Be."

The upcoming four-film biopic series, set for release in April 2028, is being produced by Sony Pictures Entertainment and Mendes' Neal Street Productions. At CinemaCon in March, Sony Motion Pictures boss Tom Rothman and Mendes described the biopic cycle as "the first bingeable moment in cinema." The films, written by Jez Butterworth, Jack Thorne, and Peter Straughan, star Harris Dickinson (John Lennon), Barry Keoghan (Ringo Starr), Paul Mescal (Paul McCartney), and Joseph Quinn (George Harrison).

Tom Greene has been appointed as the new CEO of Apple Corps, the multimedia company founded by The Beatles. This leadership change comes at a pivotal time for the legendary band's enterprise.

Greene brings a wealth of experience in the music and entertainment industry, positioning him well to lead Apple Corps into its next chapter. His background includes significant roles in both creative and business aspects, making him a versatile choice for the position.

Apple Corps, established in 1968, has been a cornerstone of The Beatles' legacy, managing their music catalog, film rights, and other intellectual properties. With Greene at the helm, the company is expected to continue its mission of preserving and promoting the iconic band's work.

The announcement of Greene's appointment has been met with enthusiasm from fans and industry insiders alike, who are eager to see how he will guide the company forward.

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