Global Blanket Market: Trends, Growth, and Future Outlook
The global blanket market is experiencing significant growth, driven by evolving consumer preferences, technological advancements, and increasing awareness of sleep health. The market was valued at USD 9.73 billion in 2024 and is projected to reach USD 17.29 billion by 2033, exhibiting a compound annual growth rate (CAGR) of 6.5% during the forecast period (2025–2033).
Key Market Drivers
Technological Innovations: The integration of smart technologies into blankets is revolutionizing the industry. Products like AI-enabled weighted blankets and temperature-regulating materials are gaining popularity for their comfort and therapeutic benefits. For instance, Gravity Blankets introduced an AI-enabled weighted blanket in November 2024 that modulates pressure according to sleep movements with integrated sensors.
Health and Wellness Trends: There is a growing demand for therapeutic blankets, such as weighted and electric variants, known for their benefits in alleviating anxiety, improving sleep quality, and promoting overall well-being. A recent survey revealed that 31% of individuals in the U.S. have chronic insomnia, with weighted blankets being a commonly utilized non-invasive remedy.
Sustainability and Eco-Friendly Materials: Consumers are increasingly opting for blankets made from organic and sustainable fibers like organic cotton, bamboo viscose, and recycled polyester. Brands such as IKEA and Boll & Branch are leading the way with offerings emphasizing ethical sourcing and biodegradable materials.
E-Commerce Growth: The rise of online shopping platforms has made it easier for consumers to access a wide range of blanket options, including customized and temperature-controlled varieties. This trend is particularly prominent in regions like North America and Europe.
Market Segmentation
By Material: Cotton blankets dominate the market due to their eco-friendly nature, breathability, and comfort. Other materials include wool, polyester, fleece, and acrylic.
By Type: The market is segmented into electric blankets, weighted blankets, thermal blankets, regular blankets, and others (e.g., heated throws). Weighted blankets have gained significant traction for their therapeutic benefits.
By Application: Applications include household, commercial (e.g., hotels, hospitals), military and defense, and others (e.g., outdoor, travel). The household segment holds the largest share, driven by increasing consumer spending on home comfort and décor.
By Distribution Channel: The market is segmented into offline (e.g., retail stores, supermarkets) and online (e.g., e-commerce platforms) channels. Offline channels remain dominant, but online channels are witnessing significant growth.
By Region: North America dominates the global market, owing to its frigid environment, elevated consumer expenditure, and focus on domestic comfort. The Asia-Pacific region is expected to witness the highest growth rate during the forecast period.
Competitive Landscape
The blanket market is characterized by the presence of several key players, including:
Hudson's Bay Company
URBANARA GmbH
American Blanket Company
Medline Industries Inc.
Pendleton Woolen Mills
Biddeford Blankets LLC
Shanghai Easun Group
Chellco Industries Limited
Jarden Corporation
Boll & Branch LLC
Casper Sleep Inc.
Youngman Woollen Mills Private Limited
These companies are focusing on product innovation, sustainability, and expanding their online presence to cater to the growing consumer demand.
Future Outlook
The global blanket market is poised for steady growth, driven by technological advancements, increasing health consciousness, and rising disposable incomes. Companies focusing on innovation, sustainability, and strategic partnerships are well-positioned to capitalize on emerging opportunities. However, challenges such as seasonal demand fluctuations and fluctuating labor costs may impact market stability.
In conclusion, the blanket market is evolving with changing consumer preferences and technological advancements. As the demand for comfort, wellness, and sustainability continues to rise, the industry is expected to witness significant growth in the coming years.
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