Australia Pea Protein Market size was valued at USD 97.75 Million in 2023. The total Australian Pea Protein Market revenue is expected to grow at a CAGR of 15% from 2023 to 2030, reaching nearly USD 260.02 Million in 2030.
Market Estimation & Definition
The Australia pea protein market encompasses the production, processing, and distribution of pea-derived protein ingredients used in food, beverages, and dietary supplements. As of 2023, the market valuation is estimated at around AUD 150 million, with a projected compound annual growth rate (CAGR) of approximately 12% from 2023 to 2028.
Market sizing considers production volumes, processing capacity, consumer consumption trends, and industry investments within Australia.
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Market Drivers & Opportunities
Key factors driving market growth include:
Rising Plant-Based Diet Adoption: Australians are increasingly choosing plant-based proteins for health, ethical, and environmental reasons.
Environmental Sustainability: Pea cultivation has a lower carbon footprint and requires less water compared to animal proteins, aligning with eco-conscious consumer values.
Food Industry Innovation: Manufacturers are incorporating pea protein into a variety of products such as dairy alternatives, snacks, and protein powders.
Agricultural Support & Local Production: Growing interest in domestically sourced ingredients encourages local pea farming and processing infrastructure development.
Health & Wellness Trends: Consumers seek clean-label, allergen-free, and functional ingredients, with pea protein meeting these criteria.
Opportunities include expanding into new product categories, developing organic and non-GMO formulations, and leveraging Australia’s agricultural strengths to meet both domestic and international demand.
Segmentation Analysis
The report segments the Australia pea protein market by:
Source: Yellow peas, green peas.
Form: Isolated pea protein, concentrates, textured pea protein.
Application: Food & beverages (dairy alternatives, snacks, sports nutrition), animal feed, functional ingredients.
Distribution Channel: Retail (supermarkets, health stores), foodservice, online platforms.
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Market Trends & Insights
Innovation in Plant-Based Products: Growing variety of plant-based dairy, meat, and snack options featuring pea protein.
Focus on Clean Label & Sustainability: Consumers prefer minimally processed, eco-friendly ingredients.
Import Substitution & Local Supply Chains: Increased emphasis on supporting local farmers and reducing import reliance.
International Export Potential: Australia’s high-quality pea protein products are gaining recognition in global markets, especially in Asia and North America.
Competitive Landscape & Future Outlook
Major industry players include local processors and international brands establishing local supply chains. Collaborations between farmers and processors are enhancing supply stability.
Looking ahead, the Australian pea protein market is expected to grow steadily, driven by consumer preferences, sustainability commitments, and innovative product development. The domestic industry is well-positioned to capitalize on both local demand and export opportunities.
Conclusion
Valued at approximately AUD 150 million in 2023, the Australia pea protein market is anticipated to grow at a CAGR of around 12% through 2028. As consumer preferences shift toward plant-based and sustainable foods, local producers and brands have significant opportunities to expand their market share.
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