[Lexington, KY – May 19th, 2025] – According to Clearview Market Insights, the global Horse Feed and Nutrition Market, currently valued at USD 8.3 billion, is projected to expand at a CAGR of 6.4%, reaching USD 12.9 billion by 2031. A combination of rising horse care standards, advanced diet formulations, and a growing demand for natural, functional feeds is reshaping the industry.
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2024 Industry Milestones
Launch of Functional Feed Blends
- Triple Crown debuts gut-health fortified senior mash with low NSC content.
- Cavalor introduces herbal-based ulcer-protection feeds for show jumpers.
Veterinary Nutrition Partnerships Expand
- North American equine hospitals collaborate with feed companies for post-surgical diet plans.
Digital Feeding Apps Gain Ground
- Apps that sync horse activity with daily feed adjustments now piloted in over 5,000 barns worldwide.
Executive Insights
"Modern horses are performance animals and companions—we can’t feed them like we did decades ago. Personalized, bioavailable nutrition is now essential," said Dr. Ashley Holt, Senior Equine Nutritionist at Clearview Market Insights.
"Feed has become a front-line tool for disease prevention and behavioral stability. We’re designing diets for lifespan, not just daily energy," added Lars Houghton, Director, Purina Equine Nutrition.
Roadmap to 2031
- 2025: Digital feed calculators adopted in 50% of high-performance barns
- 2026: Probiotic and enzyme-enriched feeds replace traditional grains for gut-sensitive horses
- 2028: Certified organic horse feeds enter mainstream in Europe and U.S.
- 2030: Integration of wearable sensor data with automated feed adjustments
- 2031: Global equine feed carbon footprint labeling becomes industry standard
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Clearview Market Insights is a leading market research and consulting firm providing in-depth industry analysis and strategic recommendations for businesses worldwide.
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