[Lexington, KY – May 19th, 2025] – According to Clearview Market Insights, the Equine Health Supplements Market, valued at USD 1.04 billion in 2024, is projected to grow at a CAGR of 7.2%, reaching USD 1.76 billion by 2031. Horse owners globally are prioritizing performance, longevity, and preventive wellness through advanced nutritional supplementation.

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2024 Industry Milestones

Natural Joint Health Formulations Lead Sales

• Sales of MSM, glucosamine, and turmeric-based joint products up 18% YoY.
• Calming and ulcer-prevention formulas growing in demand among performance horses.

Veterinary Clinics Embrace Supplement Integration

• Clinics in North America now bundle supplements with dental, farrier, and reproductive services.

Subscription Models Gain Momentum

• Online brands offering direct-to-stable, automated monthly dosing kits with digital reminders.

Executive Insights

"Equine supplements are no longer optional—they're foundational to modern horse care. Owners want science-backed, palatable, and transparent products," said Dr. Leena Matthews, Equine Health Specialist at Clearview Market Insights.

"We’re seeing a shift toward proactive, data-driven equine wellness, with nutrition taking center stage," added Mark DeWitt, Global Director, Cavalor.

Roadmap to 2031

• 2025: Personalized supplement platforms expand into Asia-Pacific
• 2026: All-in-one gut + joint + metabolic formulas enter mainstream
• 2028: Regulatory harmonization in equine nutraceutical claims across 10+ countries
• 2030: AI-integrated supplement tracking platforms tied to equine wearables
• 2031: 75% of competitive stables use year-round supplementation plans

For more insights, visit https://clearviewmarketinsights.com/

About Clearview Market Insights:

Clearview Market Insights is a leading market research and consulting firm providing in-depth industry analysis and strategic recommendations for businesses worldwide.

Media contact:

Bhavani K

Marketing and Sales Head

ClearView Market Insights

Mail: sales@clearviewmarketinsights.com

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