[CHICAGO, USA – May 12th, 2025] –The pet treats industry is undergoing its most significant evolution, according to a new 290-page ClearView Market Insights report. The market is projected to grow at an 8.9% CAGR, reaching USD 72.8 billion by 2031, driven by health-focused innovation.
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Key Industry Shifts
- Functional Health Boom
- Purina's Dental Breakthrough:
- Probiotic coating reduces periodontal disease by 62% in clinical trials.
- Elanco's Pain Relief Chews:
- Galliprant-infused treats cut NSAID pill rejection by 75%
- Premiumization Wave
- Mars' KINDfull Line:
- Blockchain-traced bison treats command 40% price premium
- Blue Buffalo Wilderness:
- Freeze-dried venison sales up 90% since 2023
- Regulatory Milestones
- FDA's CBD Guidance:
- Opens $1.2B cannabinoid treat segment
- EU Novel Food Approvals:
- Insect protein treats now in 15% of European households
Executive Insights
- Loïc Moutault, Mars Petcare President:
"Today's treats aren't snacks—they're functional health solutions with taste appeal." - Dr. Jason Gagné, Purina Nutritionist:
"Our oral microbiome technology prevents disease before it starts."
Consumer Impact
- Vet Cost Savings:
- Dental treat users report 35% fewer cleanings.
- E-Commerce Boom:
- Chewy's "Smart Treat" subscriptions grow 45% year-over-year.
Future Projections
- 2026: Lab-grown protein treats debut at $8/oz
- 2028: AI-formulated aging pet chews capture 20% market
- 2030: Pharma-treat combos dominate senior pet segment
For more insights, visit https://clearviewmarketinsights.com/report-store
About Clearview Market Insights:
Clearview Market Insights is a leading market research and consulting firm providing in-depth industry analysis and strategic recommendations for businesses worldwide.
Media contact:
Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: sales@clearviewmarketinsights.com
Phone: +1 917-993-7369
