Travis Scott, the Houston-born rapper, has become a cultural icon not only through his music but also through his unique approach to merchandise. His collaborations with various brands and the exclusive nature of his drops have turned his merch into highly sought-after items. Whether it’s a limited-edition hoodie or a one-of-a-kind sneaker, Travis Scott’s merch transcends the traditional concept of merchandise—it’s a fashion statement and a collector's dream. Here’s a look at the top 10 Travis Scott merch drops of all time that have had a lasting impact on the streetwear scene.

1. Astroworld Festival Merch (2018)

The Astroworld Festival merch collection was released alongside wish you were here hoodie highly anticipated album and the first edition of the festival. This collection embraced the theme of amusement parks, inspired by Scott's memories of Houston's Astroworld theme park. With bold, colorful designs that included iconic imagery from the album’s artwork, the collection featured t-shirts, hoodies, and accessories. The standout piece was the "Wish You Were Here" shirt, which became an instant favorite among fans. This drop solidified Travis Scott’s ability to connect his music with visual culture, making it a landmark moment in the world of music merch.

2. Travis Scott x Nike Air Jordan 1 (2019)

The Travis Scott x Nike Air Jordan 1 collaboration is one of the most iconic sneaker drops in recent history. The reverse swoosh design, coupled with a premium leather upper and earthy color scheme, made this sneaker a game-changer in the sneaker world. The collaboration was more than just a shoe release; it was an entire merch event. Apparel such as matching hoodies and t-shirts were also part of the collection. The Air Jordan 1’s were not just about sneakers but a representation of Travis Scott’s influence on both fashion and street culture.

3. Cactus Jack McDonald’s Merch (2020)

When Travis Scott teamed up with McDonald’s for the Cactus Jack meal, it wasn’t just about fast food—it was about making a cultural statement. The collaboration released a range of exclusive merch items that included t-shirts, hoodies, and even a limited-edition Cactus Jack action figure. The items featured the recognizable McDonald’s logos paired with Scott’s signature branding. Fans quickly snatched up the merch, and it became a symbol of how Travis Scott merges pop culture with everyday experiences in a way few others can.

4. Fortnite “Astronomical” Concert Merch (2020)

In 2020, Travis Scott held a virtual concert within the video game Fortnite, a first-of-its-kind event that captivated millions of players around the world. The Astronomical concert marked a new era in how artists can interact with their fans online. To commemorate the event, Scott dropped an exclusive line of merch, including tees and hoodies that featured cosmic designs inspired by the in-game experience. The collection became a huge hit, further cementing Travis Scott’s status as a cultural icon who bridges the gap between gaming, music, and fashion.

5. Rodeo Merch (2015)

The Rodeo era was the beginning of Travis Scott’s journey into the world of merchandise. The Rodeo album, which features hits like "Antidote" and "3500," was accompanied by a merch collection that included graphic tees, jackets, and hats. The designs were simple yet bold, featuring striking imagery and iconic album logos. While the merch was more understated than his later drops, it laid the groundwork for the extravagant collections that would follow.

6. The Utopia Merch Box (2023)

With the release of Utopia, Travis Scott unveiled a merch box that included exclusive apparel, limited edition vinyl, and other collectible items. The Utopia box became a must-have for fans of both his music and his fashion. The designs incorporated futuristic elements, reflective of the album's mysterious and experimental vibe. This drop reflected Scott’s evolution as an artist, as he continued to experiment with new designs and creative concepts. The merch box also signaled Scott’s commitment to offering fans something beyond just a piece of clothing—a true collector's experience.

7. Look Mom I Can Fly Documentary Merch (2019)

In 2019, Travis Scott released the documentary Look Mom I Can Fly, offering fans a behind-the-scenes look at his rise to stardom. The accompanying merch collection featured VHS-inspired designs, with retro graphics that nodded to the documentary’s personal and introspective nature. The pieces in this collection felt intimate and connected deeply with fans who had followed Scott’s journey. The collection included hoodies, tees, and accessories that featured the documentary’s imagery and quotes.

8. Travis Scott x PlayStation Merch (2020)

In 2020, Travis Scott collaborated with PlayStation to celebrate the launch of the PS5. The collaboration included a series of t-shirts and hoodies, featuring PlayStation’s classic branding combined with Scott’s signature Cactus Jack logo. The pieces were designed to appeal to both gamers and streetwear enthusiasts, blending the best of both worlds. The drop was a perfect example of how Travis Scott has consistently blurred the lines between various subcultures, creating a unique blend of style and fandom.

9. Birds in the Trap Sing McKnight Merch (2016)

The Birds in the Trap Sing McKnight merch drop is remembered for its sleek, minimalist designs that aligned perfectly with the album’s moody and atmospheric themes. Featuring dark graphics and clean typography, the collection became an instant hit. This was also the collection that saw Scott experimenting more with his streetwear designs, incorporating a mix of minimalist and bold visuals. Fans loved the mix of practicality and artistry in this drop, which reflected the evolving nature of Scott's fashion aesthetic.

10. The Jackboys Capsule Collection (2019)

In celebration of the Jackboys album, a collaborative project with his labelmates, Travis Scott released a capsule collection that featured bold graphic designs inspired by the album’s high-energy and rebellious themes. The collection included hoodies, t-shirts, and accessories that played with themes of speed, motion, and automotive culture. The items featured flame motifs, checkerboard patterns, and more—showcasing Travis Scott’s dynamic approach to streetwear.

Why These Drops Are Significant

What makes these top 10 Travis Scott merch drops stand out is Scott’s ability to integrate his music, fashion, and collaborations in a way that feels authentic and organic. Each drop represents a milestone in his career, where he was able to creatively blend personal and professional aspects of his identity into his merchandise. Whether it’s through a virtual concert or a fast-food partnership, Scott’s merch drops offer fans a deeper connection to his world.