The US Esports Market size was valued at USD 510 Mn. in 2023 and the total US Esports revenue is expected to grow at a CAGR of 21.3% from 2024 to 2030, reaching nearly USD 1970 Mn.
US Esports Market Report Scope and Research Methodology
The US Esports Market Report provides a detailed analysis of the rapidly growing esports industry in the United States, covering key market trends, growth drivers, challenges, and opportunities. The report examines the various segments of the esports market, including competitive gaming, esports events and tournaments, sponsorships, media rights, and merchandise. It also evaluates the role of major stakeholders such as esports organizations, game publishers, streaming platforms, and advertising agencies. The market size, growth forecasts, and competitive landscape are thoroughly analyzed, with insights into emerging trends such as mobile esports and virtual reality. The research methodology involves a combination of primary research, including interviews with industry experts, surveys with consumers, and secondary research from credible sources such as industry reports, company publications, and financial data.
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US Esports Market Dynamics
The US Esports Market is driven by several dynamic factors, including the increasing popularity of video gaming and the rapid expansion of streaming platforms like Twitch, YouTube Gaming, and Facebook Gaming. The rising viewership of esports events, coupled with the growing involvement of mainstream media and traditional sports organizations, has significantly boosted the industry. Sponsorships, advertising, and media rights have become key revenue streams, with major brands seeking to tap into the lucrative esports audience. The increasing investment in professional esports leagues, live events, and player talent is also fueling growth. However, challenges such as maintaining viewer engagement, the need for sustainable revenue models, and the potential for market saturation could impact long-term growth.
US Esports Market Regional Insight
The US Esports Market shows significant regional variation, with major cities like Los Angeles, New York, and Chicago serving as hubs for esports organizations, tournaments, and industry events. These metropolitan areas host large-scale live events and are home to key esports teams and corporate headquarters. Silicon Valley and other tech-driven regions also play a crucial role due to their concentration of gaming technology companies, investors, and streaming platforms. Smaller cities and rural areas, while seeing growth in online participation and esports viewership, are slower to develop physical esports infrastructure. The regional growth is also influenced by the increasing number of universities and colleges incorporating esports programs and scholarships, further promoting the industry at the grassroots level.
US Esports Market Segmentation
Based on Type, the Hardcore Gamers segment held the largest market share of about 35% in the US Esports Market in 2023. According to the STELLAR analysis, the segment is expected to grow at a CAGR of 21.5% during the forecast period. It stands out as the dominant segment within the Esports Market thanks to its rapid technological advancement and growing adoption of smart devices with data connectivity and integration.
The hardcore gaming community, as passionate viewers and consumers, plays a pivotal role in the US esports industry. Dedicated fans actively boost tournament viewership, driving revenue through in-game purchases and subscriptions. As community builders, they actively shape discussions on social media, influencing game development and marketing. Also, early adopters actively drive innovation, embracing new games and technologies, while their competitive talent actively fuels the excitement of major tournaments.
By Gender
Male
Female
By Type
Hardcore Gamers
Casual Gamers
Traditional Sports Fans
Mobile-First Viewers
Non-Gaming Audience
By Revenue Model
Sponsorship & advertising
Esports betting & fantasy site
Prize pool
Amateur & micro tournament
Merchandising
Ticket sale
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US Esports Market Key Players
Key Offerings:
- Past Market Size and Competitive Landscape
- Market Size, Share, Size & Forecast by different segment |
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
- Market Segmentation – A detailed analysis by Product
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of business by region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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