The size of the global email marketing software market was estimated at USD 1.15 billion in 2021. Market size is anticipated to increase by 11.8% CAGR from 2022 to 2029, from USD 1.26 billion to USD 2.76 billion. As a result of our analysis, the global market grew 7.6% on average in 2020 compared to 2019.
Email marketing is the practice of communicating a business message via email to a group of people. It is currently being advertised because of its high-quality communication for promoting goods and services. The demand for email marketing software has increased as businesses take more initiative to grow their customer base by implementing improved marketing software. The use of email marketing software is also essential for fostering stronger relationships with customers and preserving customer loyalty.
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Which company dominates the Global Email Marketing Software Market?
- Oracle Corporation (U.S.)
- Salesforce, Inc. (U.S.)
- HubSpot, Inc. (U.S.)
- Campaign Monitor (U.S.)
- Constant Contact, Inc. (U.S.)
- Klaviyo (U.S.)
- Jivox Corporation (U.S.)
- Benchmark Internet Group, LLC (U.S.)
- Mailjet (France)
- Mailchimp (U.S.)
What are the factors driving the growth of the Email Marketing Software Market?
With no costs for printing, advertising, or media space, email marketing costs are less than those of other forms of marketing. It aids in fragmenting customers into various lists based on their preferences to deliver improved content. User-branded emails can be created quickly with email marketing software. It is applied to the creation of emails that continuously provide their readers with insightful content.
What are the geographical insights of the Email Marketing Software Market?
The market is segmented into five geographic areas: North America, Latin America, Europe, the Middle East & Africa, and Asia Pacific. They are further segmented into countries.
During the projection period, North America is likely to dominate the market. The use of active mail for business, commerce, and personal communication is most prevalent in North America. As a result, American marketers have started using email marketing platforms to enhance their advertising campaigns. The existence of a sizable number of small and medium-sized businesses will also aid in market expansion. As an illustration, the US and Canada are home to a number of service providers, including j2 Global, Inc., Constant Contact, Inc., Jivox Corporation, Benchmark Internet Group, ConvertKit LLC, Martal Group, Hubspot Inc., Salesforce, and others. These participants have a sizable impact on the market.
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An overview of the report
- The report comprehensively analyzes recent and anticipated market trends to help investors find investment opportunities.
- Market predictions through 2028, starting from estimated market values
- Market trends that are significant across industries, regions, and countries
- Market strategies and significant developments observed
- Market dynamics like drivers, obstacles, opportunities, and other trends require
- comprehensive company profiles of significant players, both established and emerging
- Emerging economies are anticipated to grow through 2028.
Analysts have segmented the "Email Marketing Software Market" into application, type, and regional segments to aid market participants in better understanding the market. Each element clearly demonstrates the variables that are most likely to have an impact on it and the variables that are anticipated to have a limit. The reader can access specific market updates thanks to the segmented explanation. The market research report on Email Marketing Software Market Trends also discusses evolving environmental concerns, shifting political environments, and various government approaches to regulatory reforms.
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