Street advertising has always been an effective way to engage with a broad audience, especially in high-traffic areas. Whether it’s billboards, banners, or boards, traditional forms of street advertising have stood the test of time. However, as the demand for more impactful and cost-effective advertising grows, businesses are turning to newer methods that optimise visibility and reach.

One such method is double-sided printing, which is revolutionising how street advertising is perceived and utilised. By utilising correx printing and estate agent boards, advertisers are able to maximise exposure, reduce costs, and make a stronger impact on potential customers. This blog will explore the benefits of double-sided printing, how it enhances street advertising, and why it is a game-changer for businesses looking to make the most of their outdoor marketing efforts.

Understanding Double-Sided Printing

In street advertising, this technique is often used for items such as estate agent boards, banners, and hoardings. Traditionally, single-sided printing has been the norm, but double-sided printing offers advertisers a number of key advantages.

The use of correx printing, a highly durable and weather-resistant material, in conjunction with double-sided printing allows for cost-effective, long-lasting advertising that grabs attention from all angles. This form of printing is especially useful for materials that are often placed in busy public spaces or locations with high footfall.

Why Double-Sided Printing is a Game-Changer for Street Advertising

1. Increased Visibility and Reach

One of the most significant advantages of double-sided printing is the increase in visibility it provides. Advertisements that are placed on a single-sided surface can only be seen from one direction, limiting their reach. With double-sided printing, however, the advertisement can be seen from multiple angles, significantly expanding its audience.

In areas such as busy streets, high-traffic corners, and pedestrian zones, this increased visibility means your message can reach a much larger group of people. Whether it’s an estate agent board placed outside a property or a large hoarding in the middle of a shopping area, double-sided printing ensures your ad isn’t missed by anyone walking or driving in either direction.

2. Cost Efficiency

Outdoor advertising, especially in high-traffic areas, can be expensive. Double-sided printing helps to maximise the effectiveness of advertising materials without the need for additional signs or posters. For businesses, this translates into lower costs for materials, installation, and maintenance.

When using correx printing, which is known for its durability and versatility, companies can save even more as this material can withstand the elements, requiring less frequent replacements. By using double-sided printing on a single estate agent board or hoarding, businesses can effectively use one board to deliver two messages instead of having to create two separate displays, thus saving both time and money.

3. Enhanced Engagement with the Audience

Double-sided printing allows advertisers to create more engaging and creative displays. With the ability to print on both sides, advertisers can design campaigns that work together to tell a story or deliver complementary messages.

For example, one side of an estate agent board could feature a photograph of a property for sale, while the other side could provide additional information, such as contact details or a call-to-action. This flexibility allows businesses to better engage with their target audience by offering more information and encouraging them to take action. The visual impact of a two-sided display also makes it more likely that people will stop, look, and absorb the message.

4. Space Optimisation

Double-sided printing offers a way to maximise the use of available space. Rather than using two separate signs, advertisers can use one board and have it work twice as hard, attracting attention from both sides of the street.

This is especially important for businesses that need to optimise limited space for maximum impact, such as estate agent boards that are often placed outside properties for sale or to let. By placing these boards in high-traffic areas with double-sided printing, agents can ensure that their boards are seen from multiple vantage points, improving the chances of a quicker sale or rental agreement.

5. Increased Durability and Longevity

Another major benefit of double-sided correx printing is its ability to withstand outdoor conditions. Correx material is durable, lightweight, and weather-resistant, making it ideal for use in all kinds of street advertising. Whether it’s exposed to rain, wind, or harsh sunlight, double-sided printed materials remain intact and visible, ensuring that your advertising remains in top condition for longer periods of time.

Since correx printing is made from a robust, rigid material, it can be used in various environments without deteriorating quickly. This longevity ensures that the advertisement stays relevant and effective for the duration of its campaign.

How Double-Sided Printing Enhances Specific Types of Street Advertising

Estate Agent Boards

For real estate agents, double-sided estate agent boards serve as an effective way to grab attention while offering important details. Traditionally, these boards have been single-sided, but with double-sided printing, agents can make the most of every board they place outside a property.

One side can feature a striking image of the property, while the other side can display contact details, price, and a call to action. This helps to maximise the impact of each board and ensures that potential buyers or renters see important information, no matter which direction they approach from.

Hoarding Panels

With double-sided printing, these panels can be used to their full potential, offering advertisers the opportunity to display two messages or advertisements on a single structure. Whether it’s a construction site with branding on both sides of the hoarding or a promotional event that needs to be seen from multiple directions, double-sided printing ensures that the message reaches the widest possible audience.

Banners and Posters

Double-sided banners and posters are another great example of how this printing method enhances street advertising. By printing on both sides of the banner, businesses can maximise their exposure in busy areas where people are moving in different directions. This is particularly useful for events, festivals, and public awareness campaigns where visibility is key.

Conclusion

Double-sided printing offers numerous benefits to businesses looking to enhance their street advertising efforts. From increased visibility and cost efficiency to greater engagement and durability, this printing method allows companies to make the most of their outdoor advertising spaces. Whether it’s correx printing for estate agent boards or large-scale hoardings, double-sided printing is a game-changer in the world of street advertising.

For businesses looking to take full advantage of double-sided printing, Board Printing Company offers expert services in creating high-impact, durable outdoor advertising materials. By utilising the power of double-sided printing, businesses can maximise their exposure and engage with their audience in more meaningful ways.